ICEX and RED.ES Launch “Desafía Music Tech”: A Program to Promote Technology Solutions in the Music Industry in Miami

Scale your business in the U.S. music tech ecosystem

The Desafía Music Tech Miami 2026 Program, sponsored by ICEX, Red.es, and the Spanish Economic and Commercial Office in Miami, is designed to help Spanish startups and scaleups with technology solutions for the music industry gain a thorough understanding of how the U.S. music tech ecosystem works, connect with key local players, and define their winning strategy.

 

Before traveling to the United States, participants will attend training sessions where they will work on their positioning through specific training on the U.S. music tech ecosystem.

 

Following the training, an immersion program will be held in Miami featuring personalized mentoring sessions led by experts and professionals from the music tech ecosystem, who will help participating members adapt their business models to the U.S. market.

 

Why Participate in the Desafía Music Tech Program

 

The convergence of technology and music is profoundly transforming the music industry worldwide.

 

The rise of technologies such as artificial intelligence, data analytics, blockchain, and immersive solutions is redefining the models for the creation, distribution, and consumption of musical content.

 

These innovations not only optimize processes and improve operational efficiency, but also open up new avenues for monetization, foster deeper connections with audiences, and promote the development of more personalized and scalable musical experiences. In this context, the music tech ecosystem has experienced significant growth in recent years, driven both by the digitization of the sector and by the entry of new technology players.

 

The United States—and cities such as Miami in particular—have established themselves as strategic hubs where the music industry, technology, and investment converge, fostering the development of innovative solutions and access to large markets.

 

Participation in the Desafía Music Tech Miami immersion program will allow Spanish startups to become part of this dynamic ecosystem, establishing connections with key industry players —including digital platforms, record labels, investors, and tech hubs—and gaining the knowledge needed to scale their business models in international markets.

 

Why Explore Miami’s Music Tech Ecosystem

 

 

  • Miami serves as a bridge between the United States and Latin America, enabling your startup to operate in two of the music industry’s fastest-growing regions from a single strategic location.

 

  • Miami is home to record labels, streaming platforms, technology companies, and investment funds, which facilitates access to financing and partnerships with key players in the music industry.

 

  • The combination of talent, capital, innovation hubs, and high technology adoption makes Miami the best place to test solutions, form strategic partnerships, and accelerate your growth in a competitive market.

 

For more information, visit the ICEX website: Desafía Musictech Miami 2026 | ICEX

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The platform for the internationalization of Spanish music will hold its official showcase on Thursday, September 17, at the Resonanzraum venue in Hamburg

 

Sounds From Spain will once again participate in the Reeperbahn Festival in Hamburg—one of the leading international events for live music and the European music industry—with a showcase scheduled for September 17 at the Resonanzraum venue. The Spanish platform will present a selection of four acts that reflect the diversity, creativity, and international appeal of today’s Spanish music: Le Parody (Born! Music), Melani (Clipper’s Music Group), La Amenaza Constante, and Señora Biónica (both on Subterfuge Records).

 

Spain’s participation is part of the internationalization initiatives promoted by Sounds From Spain, the platform comprising ICEX Spain Export and Investment, the General Directorate of Performing Arts and Music (DGAEM), the SGAE Foundation, AIE, PROMUSICAE, UFi, and A.R.T.E., which promotes the presence of Spanish artists and companies in major international music markets. The Reeperbahn Festival is one of the key events of this initiative, bringing together thousands of industry professionals, media representatives, agents, and programming directors from around the world each year. This event is coordinated and organized by PROMUSICAE with the support of ICEX Spain Export and Investment, the General Directorate of Performing Arts and Music (DGAEM), and AIE (Artists, Performers, and Musicians).

 

This year’s Spanish lineup brings together musical acts with very distinct identities but with one thing in common: a contemporary, innovative perspective that is open to international exposure.

 

Le Parody: Electronic Music and Folklore Without Borders

The artist and producer Le Parody has become one of the most distinctive voices on the Spanish independent music scene thanks to a style that combines folk, experimental electronic music, and a strong spirit of exploration. Her music blends musical traditions from different parts of the world with contemporary production and a unique artistic vision that has led her to perform on numerous international stages.

 

Melani: A New Generation Without Labels

At just 19 years old, Melani is one of the most promising emerging artists on the Spanish music scene. After gaining widespread recognition as the winner of *La Voz Kids* and Spain’s representative at the Junior Eurovision Song Contest, she has developed her own project that combines pop sensibilities, classical vocal training, and great interpretive versatility. His work symbolizes the emergence of a new generation of artists capable of moving effortlessly between different musical worlds.

 

The Constant Threat: Shoegaze and Emotion from Donostia

Hailing from Donostia, La Amenaza Constante ranks among the most promising bands on the new Spanish indie scene. Their sound, built on a combination of luminous melodies, expansive guitars, and immersive atmospheres, draws inspiration from shoegaze, noise pop, and indie rock. The band is currently promoting its debut album, establishing a sound that bridges San Sebastián’s musical tradition with contemporary international influences.

 

Señora Biónica: Irony, Post-Punk, and the DIY Spirit

The Madrid-based duo Señora Biónica brings a sharp, contemporary take on post-punk to the lineup. Their music combines powerful rhythmic foundations, lo-fi production, pop melodies, and lyrics brimming with irony that address the social and cultural concerns of a new generation. With a strong DIY ethos and a debut that has generated a great deal of interest within the alternative scene, the band is emerging as one of the most exciting acts of the moment.

 

Spanish music looks abroad

The presence of Sounds From Spain at Reeperbahn reaffirms the Spanish music industry’s commitment to internationalization and the promotion of its artists abroad. The Resonanzraum showcase will offer programmers, agents, specialized media, and accredited professionals a unique opportunity to discover some of the most dynamic and representative works in contemporary Spanish music.

Through initiatives like this one, Sounds From Spain continues to boost the international visibility of Spanish music and create new opportunities for export, collaboration, and professional development for artists and companies in the industry.

 

SHOWCASE SOUNDS FROM SPAIN – REEPERBAHN FESTIVAL 2026
📍 Resonanzraum (Hamburg)
📅 Thursday, September 17, 2026, starting at 8:00 p.m.
🎵 The Constant Threat · Le Parody · Melani · Mrs. Bionic