Applicant companies for the program will be Spanish companies in the music sector, especially Spanish SMEs representing Spanish bands with international potential. To be accepted into the program, applicant companies must submit a new music release (single/s, EP or album) whose international potential is validated by both ICEX and the awarded distributor.

ICEX and the distribution company have established preferential prices for applicant companies interested in participating in the program. The campaign should target international markets and include the following services:

• Diagnostic of the digital presence of the band
• Obtaining ISRC codes for each of the songs to be distributed.
• Digital distribution of all tracks comprising the release to streaming platforms
• Development and implementation of a marketing strategy for the digital positioning of the distributed product.
• The actions that may be contemplated within the strategy will be: advertising and inclusion in playlists of streaming platforms, advertising campaigns in social networks, campaigns in specialized digital media, creation of video clips and/or others that are duly justified.
• Post-campaign impact report including metadata to enable quantification of impact

Advertising campaigns on social media platforms and networks should be segmented and targeted to international markets.

Each company may submit to ICEX and the distributor a distribution and campaign budget between 520 and up to 4,000 euros, VAT excluded. The application dates for the program range from April 12 to December 15, 2023.

May be co-financed with European Union funds.